Anthony and Brian both owned Harley Davidson bikes, and both were members of the HOGS. They did not realize at first the HOGS were not an official part of Harley Davidson, but a group that grew apart from the company. More recently this kind of phenomenon has gone online and become known as
A) user communities.
B) brand communities.
C) interest communities
D) social-media communities

Question

Quizplus · Accepted Answer

Brand communities are groups formed by consumers around a particular brand, not necessarily created or managed by the brand itself. They share a common interest in the brand's products or services, similar to the HOGS group for Harley Davidson enthusiasts.

Anthony and Brian Both Owned Harley Davidson Bikes, and Both