While _____________ make product decisions, customers buy products for the benefits they receive from buying and using the product.
A) influencers
B) marketers
C) customers
D) owners

Question

Quizplus · Accepted Answer

Marketers make product decisions, including what products to offer and how to position them, to appeal to target customers. Customers then buy these products for the benefits they perceive, such as solving a problem or fulfilling a need.

While _____________ Make Product Decisions, Customers Buy Products for the Benefits