Alicia was thinking about how to grow her greeting card store, and she wondered if adding some gift lines or maybe candles might help increase sales. Her friend, Jessica, suggested using market research to help make the decision. What kind of research would be best for Alicia in this situation?

Question

Quizplus · Accepted Answer

Exploratory research is best for Alicia because it helps to investigate a problem or situation in a new light. This type of research is useful when you're not exactly sure what you're looking for or how to approach a problem, which fits Alicia's situation of considering new product lines to increase sales without specific direction.

Alicia Was Thinking About How to Grow Her Greeting Card