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Brenda Was a Marketing Intern and Was Asked to Collect

Question 28

Multiple Choice

Brenda was a marketing intern and was asked to collect information on customers and potential customers from social media sites, blogs and other online resources. She thought she was just doing busy-work, but her attitude changed when she figured out that she was really doing


A) data mining.
B) qualitative research.
C) market scanning.
D) collection research.

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