As customers are completing their information search in the General Model of Customer Experience, they:
A) search for the objective facts as a basis for evaluation.
B) rely on the most recent information demonstrating the recency effect.
C) rely on personal values to determine perceived value.
D) go back to need recognition to validate the information gathered.

Question

Quizplus · Accepted Answer

Customers evaluate alternatives by assessing the relative perceived value of one alternative to another.

As Customers Are Completing Their Information Search in the General