After Erin recognized a need to replace a ruined smart phone, she began trying to recall everything she had heard recently about smartphones and where she could get more information. Erin was at which stage of the General Model of Customer Experience?
A) Need recognition
B) Want development
C) Internalizing searches
D) Information search

Question

Quizplus · Accepted Answer

Once a customer has recognized a need, he or she will begin searching for more information, whether internally or externally.

After Erin Recognized a Need to Replace a Ruined Smart