Marketers study motivations-what drives people to act in a certain way, especially when examining purchasing behaviors. To organize these motivations, marketers use a theoretical model known as the:
A) Kotler's Motivation Framework.
B) Kegan's Ranking of Needs.
C) Padgett's Schedule of Wants and Needs.
D) Maslow's Hierarchy of Needs.

Question

Quizplus · Accepted Answer

Maslow's Hierarchy of Needs organizes the many motivations of customers in a hierarchy form Physiological Needs to Self-Actualization. While not a perfect model, it is very useful.

Marketers Study Motivations-What Drives People to Act in a Certain