Even though Ryan had worked diligently to try and meet people at the new firm in his territory, he could not get past the receptionist who kept putting him off. He was extremely disappointed when he found out the firm had decided on a purchase without even considering Ryan's firm or its products. Ryan was having difficulty with which person in the buying center?
A) Gatekeeper
B) Controller
C) Decider
D) Influencer

Question

Quizplus · Accepted Answer

Gatekeepers are especially important in the beginning of the B2B buying process as they allow or deny access to the rest of the members of the buying center.

Even Though Ryan Had Worked Diligently to Try and Meet