Daniel was new to the B2B marketing area, and he was frustrated by the amount of time it took to go through the buying process. Which of the following in NOT one of those factors that lengthen the time it takes to go through the buying process?
A) Risk tends to be greater.
B) Sales tend to be larger in both quantity and dollars.
C) B2B sales tend to be more complex.
D) B2B sales tend to rely more on negotiation.

Question

Quizplus · Accepted Answer

B2B sales take a comparatively long time because they are generally more complex, involve larger purchases and put the buying firm more at risk. Not all B2B sales include negotiation.

Daniel Was New to the B2B Marketing Area, and He