As customers learn more and more about specific products, they can limit their internal and external searches for information. When thinking about the level of learning and what will be required to provide the customer with the information he or she needs before purchasing, marketers use the term:
A) learning.
B) search utility.
C) expertise.
D) product knowledge.

Question

Quizplus · Accepted Answer

Marketers consider the expertise level of different customers as they consider marketing promotions.

As Customers Learn More and More About Specific Products, They