Beth owns and operates a garden store focusing on plants native to her region. Though she knows she needs to monitor all kinds of brick-and-mortar and online companies selling plants, she feels most concerned about other garden stores within driving distance. These stores would be considered her
A) retail competitors.
B) primary competitors.
C) secondary competitors.
D) unexpected competitors.

Question

Quizplus · Accepted Answer

Beth's concern about other garden stores within driving distance indicates they are her primary competitors, as they offer similar products and target a similar customer base in the same geographic area.

Beth Owns and Operates a Garden Store Focusing on Plants