Josh is a newly hired marketing assistant, and his boss is discussing the micro-environment of his new firm. She notes that the advertising agency is an intermediary. Why would she classify the agency as an intermediary?
A) "Intermediary" is the same as "supplier," and she could have used either term.
B) Intermediaries help connect the company to the customer.
C) The agency provides a service not a product used in the firm.
D) The firm has more control over an intermediary than a supplier.

Question

Quizplus · Accepted Answer

Intermediaries facilitate the sale of products or services by acting as a link between the company and its customers, which is the role of an advertising agency in promoting the firm's offerings.

Josh Is a Newly Hired Marketing Assistant, and His Boss