Which of the micro-environment components is LEAST under the marketer's control or direct influence?
A) Intermediaries
B) Suppliers
C) Company
D) Publics

Question

Quizplus · Accepted Answer

Publics are groups that have an actual or potential interest in or impact on an organization's ability to achieve its objectives. Unlike intermediaries, suppliers, or the company itself, publics are not typically under the direct control or influence of marketers. They can include media, government agencies, financial groups, and the general public, among others.

Which of the Micro-Environment Components Is LEAST Under the Marketer's