Within the U.S. culture, the changing nature of the family means marketers must
A) adapt the marketing mix to focus on which changing consumer decision making area.
B) reinforce their attention on the population that is aging.
C) pay less attention to the growth in Hispanic and other cultural groups.
D) discount the importance of demographics in their analyses.

Question

Quizplus · Accepted Answer

Marketers must adapt the marketing mix to address the changing nature of the family and its impact on consumer decision-making areas, reflecting shifts in family structures, roles, and preferences.