Question 1

Oprah Winfrey hosted a television talk show, starred in two motion pictures, and recently launched her own cable network. Oprah Winfrey has had great success in many areas of

Accepted Answer

Oprah Winfrey's achievements in hosting a television talk show, starring in motion pictures, and launching a cable network all fall under the broad category of media, encompassing various forms of mass communication.

Question 2

Which is NOT one of the major forms of media?

Accepted Answer

The major forms of media traditionally include print (newspapers, magazines), sound (radio, podcasts), and image (television, photography). Phone, while a medium of communication, is not classified as a major form of media in the same context as the others.

Question 3

The Internet, radio, and television are each a ______________ for communication.

Accepted Answer

The term "medium" is used to refer to a channel or system of communication, such as the Internet, radio, and television.

Question 4

At the start of the Twentieth Century, the most popular form of media in the United States was the

Accepted Answer

At the start of the Twentieth Century, newspapers were the most popular form of media in the United States, as television had not yet been invented, and while books and recordings were available, newspapers were more accessible and widely read for daily news and entertainment.

Question 5

Who invented the printing press in the 1440s?

Accepted Answer

Johannes Gutenberg is credited with inventing the printing press in the 1440s, which revolutionized the way books were made and information was disseminated.

Question 6

Mainstream American newspapers we know today reflect the influence of which 1830s publication?

Accepted Answer

The Sun, established in the 1830s, is credited with introducing a new era of journalism that focused on reaching a broader audience through lower prices and more accessible reporting. This approach influenced the development of mainstream American newspapers as we know them today.

Question 7

Which is NOT a form of print media?

Accepted Answer

The Internet is not considered a form of print media; it is a digital medium. Newspapers, magazines, and books are traditional forms of print media.

Question 8

Imagine Media wants to get into print media. The company has designed a published weekly that targets a specific audience made up of high-level executives at Fortune 500 companies. Which form of media would best serve its needs?

Accepted Answer

Magazines are best suited for targeting specific audiences with high-quality, in-depth content. They can be tailored to the interests of high-level executives at Fortune 500 companies, offering detailed analyses, industry news, and features that cater to their professional needs and interests.

Question 9

Most of the sound media industry's sales come from

Accepted Answer

Recorded music is the largest source of revenue in the sound media industry, encompassing digital downloads, streaming services, and physical sales (such as vinyl and CDs), outpacing other formats like audio books, live events, and compact discs specifically.

Question 10

Which of the following is a form of sound media?

Accepted Answer

Ambient noises are a form of sound media, as they involve audio elements that can be recorded, manipulated, and broadcasted.

Question 11

Conservative Rush Limbaugh, libertarian Dennis Miller, and liberal Rachel Maddow are all examples of current and former talk _________ moderators.

Accepted Answer

Rush Limbaugh, Dennis Miller, and Rachel Maddow have all hosted or currently host talk radio shows, making them examples of talk radio moderators.

Question 12

What is a limitation of traditional radio?

Accepted Answer

Traditional radio broadcasts are limited by the range of their radio waves, meaning they can only be received by radios within a certain geographical area.

Question 13

Braden recently moved to Portland and he misses the radio station from his home town. He knows he can find his former local radio station on the Internet. Which form of media would best serve his needs?

Accepted Answer

Streaming media is designed for delivering continuous content over the internet, making it the best option for listening to a radio station online.

Question 14

Which of the following is an example of image media?

Accepted Answer

The answer of Which of the following is an example...

Question 15

Avatar, Titanic, and The Dark Knight are all examples of movie

Accepted Answer

Avatar, Titanic, and The Dark Knight are all considered blockbusters due to their massive box office success and widespread popularity.

Question 16

Disney is best known for ________________ films.

Accepted Answer

Disney is best known for its animated films, which have been a significant part of its film production since the 1930s.

Question 17

Which form of media has entrenched itself as a dominant communication medium since its emergence in the early twentieth century?

Accepted Answer

Television has become a dominant communication medium since its emergence in the early twentieth century due to its widespread adoption and impact on society.

Question 18

is assigned a presentation on Thomas Edison for her history class. She needs to present basic information from three Internet web sites. Which form of Internet media would best serve her on this project?

Accepted Answer

The answer of is assigned a presentation on Thomas Edison...

Question 19

One of the earliest mass uses of the Internet was

Accepted Answer

E-mail predates the other options as one of the earliest uses of the Internet, allowing users to send messages over a network. It was widely adopted for both personal and professional communication long before the widespread use of web sites, search engines, and social media.

Question 20

Although e-mail provides an inexpensive and efficient way of communicating with large audiences at once, its convenience gave rise to what issue?

Accepted Answer

The convenience of email led to the issue of spam, which refers to unsolicited, often irrelevant or inappropriate messages sent over the internet to a large number of recipients.

Quiz 17: Communication and Media