The purpose of "customer journey mapping" is to
A) document a customer's existing journey from awareness through use
B) determine the geographic route taken by a customer to and from a store
C) visualize the touchpoints and interaction points with a customer
D) determine the route followed online by a customer through various websites
E) a and c
F) a and d

Question

Quizplus · Accepted Answer

Customer journey mapping is a tool used to document a customer's journey from awareness through use (A) and to visualize the touchpoints and interaction points with a customer (C), helping businesses understand and improve the customer experience.

The Purpose of "Customer Journey Mapping" Is to