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Why Would a Franchise System Monitor Its External Environment

Question 2

Multiple Choice

Why would a franchise system monitor its external environment?


A) to identify factors which may pose major threats to or provide significant opportunities for the franchise system.
B) to develop a set of objectives to fit the mission and overall goals of the franchise system.
C) to concentrate resources outside of the firm more than inside of the firm.
D) to second-guess what its suppliers intend to do next.

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