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The Product Life Cycle Model Is a Theoretical Construct That

Question 8

Multiple Choice

The product life cycle model is a theoretical construct that helps franchisors understand the industry cycle and the cycle of specific products or services with a franchise system's product line."When sales continue to grow but are increasing at a decreasing rate" is associated with which stage of the product life cycle?


A) introduction
B) growth
C) retention & evaluation
D) decline

Correct Answer:

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