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What Exactly Is to Be Done in Each Segment? When

Question 11

Multiple Choice

What exactly is to be done in each segment? When will the activities be started and completed? Who is responsible for these activities and outcomes? And,how much will it cost to implement? These are questions directly associated with which phase of marketing strategy for a franchise system?


A) product mix decisions
B) plans of action
C) target markets
D) threats and opportunities

Correct Answer:

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