Eli Lilly Is a Pharmaceutical Firm That Could Give Doctors

Eli Lilly is a pharmaceutical firm that could give doctors, patients, hospitals, insurance companies, and governments trustworthy answers to questions of concern to them. To make sure everyone at Eli Lilly could deliver the right answers, the company developed a comprehensive Brand-to-Action training program to educate and engage employees in the role of the corporate brand, Lilly's intended positioning, and how employees' behavior affected the customer experience and key touch points. Eli Lilly is using ________ to accomplish this task.

A) macrobranding
B) internal branding
C) cohort marketing
D) loyalty marketing
E) interruption marketing