McDonald's found great success in its McArabia grilled chicken sandwich across the Arab world, and attempted to build on that success by introducing other Arab-world-based menu items. What is this approach called and why did McDonalds do it?

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The Answer of McDonald's found great success in its McArabia grilled chicken sandwich across the Arab world, and attempted to build on that success by introducing other Arab-world-based menu items. What is this approach called and why did McDonalds do it?

McDonald's Found Great Success in Its McArabia Grilled Chicken Sandwich