The Four Seasons Hotel at the Kingdom Centre in Riyadh, Saudi Arabia, not only rents its facilities and ballrooms for wedding celebrations and also offers wedding planning services and on-site
Wedding expert. The Four Seasons is practicing ________ segmentation.
A) income
B) life stage
C) behavior
D) user status
E) gender

Question

Quizplus · Accepted Answer

The Four Seasons Hotel is targeting customers based on a specific life stage, in this case, getting married, which is why it is considered life stage segmentation.