The sale of sheep in the Arab world is highest in Eid Al-Adha, a wholly celebration where Muslims make sacrifice resembling the sacrifice of prophet Ibrahim usually following Haj. Stores who specifically advertise sheep at this time of year are segmenting on the basis of ________.
A) benefits
B) demographics
C) user status
D) occasion
E) psychographics

Question

Quizplus · Accepted Answer

Stores are segmenting based on the occasion of Eid Al-Adha, which is a specific event or time when the demand for sheep increases due to the traditional practice of sacrifice.

The Sale of Sheep in the Arab World Is Highest