The Hajj pilgrimage to Mecca is a multi-billion dollar activity and is a good example of a ________
Behavioural variable.
A) user status
B) attitude
C) benefit
D) occasional
E) loyalty status

Question

Quizplus · Accepted Answer

The Hajj pilgrimage represents a benefit sought by the pilgrims, which is a key behavioral variable in marketing, reflecting the specific value or outcome customers seek from a product or service.

The Hajj Pilgrimage to Mecca Is a Multi-Billion Dollar Activity