When the Emirate of Sharjah, in the UAE, realized that expatriates wanted low-cost, affordable means of transportation for themselves and their families, it introduced Air Arabia, a no-frills airline, they demonstrated marketing savvy and turned a private or social need into a(n) ________.

Question

Quizplus · Accepted Answer

By identifying a specific need for low-cost transportation among expatriates and addressing it with the introduction of Air Arabia, the Emirate of Sharjah capitalized on a profitable business opportunity.

When the Emirate of Sharjah, in the UAE, Realized That