Secondary groups have far less structure and are likely to be based on friendship or interests.
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Q6: Informal reference groups have more structure but
Q7: Famous athletes may serve as an aspirational
Q8: Disassociative groups exist when an individual wishes
Q9: The Internet has given birth to a
Q10: Membership refers to when individuals have achieved
Q12: Normative influence occurs when individuals refuse to
Q13: Value-expressive influences occur when a need for
Q14: Informational influence occurs when consumers are skillful
Q15: Reference groups affect consumers in essentially the
Q16: We communicate meaning to others when we
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