Value-expressive influences occur when a need for psychological association with a group causes acceptance of its norms, values, attitudes, or behaviors.
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Q8: Disassociative groups exist when an individual wishes
Q9: The Internet has given birth to a
Q10: Membership refers to when individuals have achieved
Q11: Secondary groups have far less structure and
Q12: Normative influence occurs when individuals refuse to
Q14: Informational influence occurs when consumers are skillful
Q15: Reference groups affect consumers in essentially the
Q16: We communicate meaning to others when we
Q17: Social comparison depends on people, not advertising
Q18: Conformity is a change in beliefs or
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