We communicate meaning to others when we buy and use products.
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Q11: Secondary groups have far less structure and
Q12: Normative influence occurs when individuals refuse to
Q13: Value-expressive influences occur when a need for
Q14: Informational influence occurs when consumers are skillful
Q15: Reference groups affect consumers in essentially the
Q17: Social comparison depends on people, not advertising
Q18: Conformity is a change in beliefs or
Q19: Compliance occurs when an individual conforms to
Q20: Acceptance occurs when an individual attunes her
Q21: Luxuries are less susceptible to social influence
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