Compliance occurs when an individual conforms to the wishes of the group without accepting all its beliefs or behaviors.
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Q14: Informational influence occurs when consumers are skillful
Q15: Reference groups affect consumers in essentially the
Q16: We communicate meaning to others when we
Q17: Social comparison depends on people, not advertising
Q18: Conformity is a change in beliefs or
Q20: Acceptance occurs when an individual attunes her
Q21: Luxuries are less susceptible to social influence
Q22: Reference group influence is often greater for
Q23: If reference groups have a weak influence
Q24: "Public luxuries"
are products in which reference groups
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