"Public luxuries"
are products in which reference groups have a strong influence on consumers' product category and brand choices.
Correct Answer:
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Q19: Compliance occurs when an individual conforms to
Q20: Acceptance occurs when an individual attunes her
Q21: Luxuries are less susceptible to social influence
Q22: Reference group influence is often greater for
Q23: If reference groups have a weak influence
Q25: "Public necessities"are products in which reference groups
Q26: Anomie is a renewed appreciation for social
Q27: Celebrities are effective product endorsers only if
Q28: An expert endorser needs to possess some
Q29: The common-man appeal features testimonials from celebrities
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