Celebrities are effective product endorsers only if they are perceived to be an expert.
Correct Answer:
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Q22: Reference group influence is often greater for
Q23: If reference groups have a weak influence
Q24: "Public luxuries"
are products in which reference groups
Q25: "Public necessities"are products in which reference groups
Q26: Anomie is a renewed appreciation for social
Q28: An expert endorser needs to possess some
Q29: The common-man appeal features testimonials from celebrities
Q30: The common-man appeal features testimonials from "regular"
Q31: Dyadic exchanges are resource exchanges between two
Q32: Word-of-mouth communication is the informal transmission of
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