Reference group influence is often greater for publicly consumed products than privately consumed products.

Name: Reference group influence is often greater for publicly consumed products than privately consumed products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Reference groups have a stronger influence on the purchase and use of products that are consumed in public because individuals are more concerned about the opinions and judgments of others regarding their choices in such settings.

Reference Group Influence Is Often Greater for Publicly Consumed Products