Service encounters exist when there is a personal communication between a consumer and a marketer.
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Q34: Opinion leaders lead by example but rarely
Q35: The most common characteristic of opinion leaders
Q36: Market mavens are consumers in desperate need
Q37: Another new source of personal influence is
Q38: Service encounters exist when there is formal
Q40: According to the two-step flow of communication
Q41: Word-of-mouth communication should never serve as a
Q42: In reality, the opinion leader rarely mediates
Q43: Advertising and other marketer-dominated sources have a
Q44: More than a third of all word-of-mouth
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