In reality, the opinion leader rarely mediates the flow of mass media content as the two-step theory assumes.

Name: In reality, the opinion leader rarely mediates the flow of mass media content as the two-step theory assumes.
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Question

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The two-step flow theory suggests that opinion leaders mediate media content to the public, but in reality, media content often reaches audiences directly through various channels, reducing the mediating role of opinion leaders.

In Reality, the Opinion Leader Rarely Mediates the Flow of Mass