Advertising and other marketer-dominated sources have a more decisive role in influencing behavior than WOM and personal influence.

Name: Advertising and other marketer-dominated sources have a more decisive role in influencing behavior than WOM and personal influence.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Word of Mouth (WOM) and personal influence are often more trusted and persuasive than advertising, as they come from personal connections and are perceived as more credible.

Advertising and Other Marketer-Dominated Sources Have a More Decisive Role