____ refers to how well marketers facilitate customers knowing the marketer.
A) Trickle-down theory
B) Customer intimacy
C) Reverse customer intimacy
D) Relationship marketing
E) Customer relationship management

Question

Quizplus · Accepted Answer

Reverse customer intimacy focuses on the process where marketers make efforts to be known by their customers, rather than the traditional approach of getting to know the customers better.

____ Refers to How Well Marketers Facilitate Customers Knowing the Marketer