According to ____, information can flow directly to different types of consumers, including opinion leaders, gatekeepers, and opinion seekers.
A) the two-step flow of communication model
B) trickle-down theory
C) the multistep flow of communication model
D) personal influence model
E) None of the above.

Question

Quizplus · Accepted Answer

The multistep flow of communication model suggests that information doesn't just move from media to a mass audience but can flow in multiple directions, reaching various types of consumers directly, including opinion leaders, gatekeepers, and opinion seekers. This model acknowledges the complexity of communication processes in society.

According to ____, Information Can Flow Directly to Different Types