The most important factor to examine when evaluating the potential success of a new product is its:
A) Compatibility
B) Operability
C) Relative advantage
D) Complexity
E) Trialability

Question

Quizplus · Accepted Answer

The most crucial factor in evaluating the potential success of a new product is its relative advantage, which refers to the degree to which a product is perceived as better than the existing alternatives. This encompasses improvements in terms of efficiency, cost-effectiveness, and overall value, which are key determinants of its adoption and success in the market.

The Most Important Factor to Examine When Evaluating the Potential