A ____ is the modification of the taste, appearance, performance, or reliability of an existing product rather than the establishment of a totally new one.
A) Continuous innovation
B) Dynamically continuous innovation
C) Discontinuous innovation
D) Static innovation
E) None of the above.

Question

Quizplus · Accepted Answer

Continuous innovation involves making small changes or improvements to an existing product, such as taste, appearance, performance, or reliability, without creating a completely new product.

A ____ Is the Modification of the Taste, Appearance, Performance