Persuasion knowledge adversely affects consumers' perceptions of a salesperson's sincerity.

Question

Quizplus · Accepted Answer

Persuasion knowledge refers to consumers' awareness and understanding of persuasive intent in marketing communications. When consumers recognize that a salesperson is trying to persuade them, they may become skeptical of the salesperson's sincerity and motives, potentially viewing them as less genuine or trustworthy. This awareness can lead to a more critical evaluation of the salesperson's messages and intentions.

Persuasion Knowledge Adversely Affects Consumers' Perceptions of a Salesperson's Sincerity