In one survey college students indicated that word-of-mouth was their preferred way of earning about products and services.
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Q26: Persuasion knowledge refers to what advertisers know
Q27: Persuasion knowledge adversely affects consumers' perceptions of
Q28: Self-knowledge represents a person's understanding of her
Q29: Consumer knowledge is essentially acquired from two
Q30: The relative influence of different knowledge sources
Q32: One reason why it is important for
Q33: The Delahaye Index is a well-known indicator
Q34: Desired image is the image consumers would
Q35: Knowledge gaps refer to an absence of
Q36: One example of a knowledge gap is
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