The relative influence of different knowledge sources depends on the type of information being conveyed.
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Q25: Inadequate consumption knowledge is a problem because
Q26: Persuasion knowledge refers to what advertisers know
Q27: Persuasion knowledge adversely affects consumers' perceptions of
Q28: Self-knowledge represents a person's understanding of her
Q29: Consumer knowledge is essentially acquired from two
Q31: In one survey college students indicated that
Q32: One reason why it is important for
Q33: The Delahaye Index is a well-known indicator
Q34: Desired image is the image consumers would
Q35: Knowledge gaps refer to an absence of
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