How strongly consumers are motivated to satisfy a particular need is known as motivational need strength.
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Q22: Approach-avoidance conflict exists when a chosen course
Q23: In order to resolve motivational conflict, people
Q24: One important implication of Maslow's need hierarchy
Q25: Differences in the importance consumers attach to
Q26: Benefit segmentation involves dividing consumers into different
Q28: As need deprivation increases, need recognition becomes
Q29: Involvement represents the degree to which an
Q30: As motivational intensity increases, involvement becomes weaker.
Q31: Understanding consumer motivation is easy to do
Q32: Unconscious motivation is when people are unaware
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