As need deprivation increases, need recognition becomes less likely.
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Q23: In order to resolve motivational conflict, people
Q24: One important implication of Maslow's need hierarchy
Q25: Differences in the importance consumers attach to
Q26: Benefit segmentation involves dividing consumers into different
Q27: How strongly consumers are motivated to satisfy
Q29: Involvement represents the degree to which an
Q30: As motivational intensity increases, involvement becomes weaker.
Q31: Understanding consumer motivation is easy to do
Q32: Unconscious motivation is when people are unaware
Q33: A change in consumer motivation is always
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