Consumers may not feel the need to complain when they:
A) are only mildly dissatisfied.
B) do not believe it's worth their time and effort.
C) do not hold the product directly responsible for their dissatisfaction.
D) B and C
E) A, B, and C

Question

Quizplus · Accepted Answer

Consumers might not feel compelled to complain if their dissatisfaction is mild, they believe complaining isn't worth their time and effort, or they don't directly blame the product for their dissatisfaction. These scenarios reduce the likelihood of taking action to express dissatisfaction.

Consumers May Not Feel the Need to Complain When They