According to the expectancy disconfirmation model, which of the following is not a possible outcome?
A) Confirmation
B) Rejection
C) Negative disconfirmation
D) Positive disconfirmation
E) All of the above are possible outcomes according to this model.

Question

Quizplus · Accepted Answer

The expectancy disconfirmation model, used primarily in consumer satisfaction research, posits three main outcomes when comparing expectations to actual performance: confirmation (expectations are met), negative disconfirmation (performance is worse than expected), and positive disconfirmation (performance exceeds expectations). "Rejection" is not a term used within the framework of this model to describe an outcome.

According to the Expectancy Disconfirmation Model, Which of the Following