Need recognition is defined as the perception of a difference between the desired state of affairs and the actual situation sufficient to arouse and activate the decision process.
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Q2: Need recognition occurs whenever some discrepancy exists
Q3: One potential benefit of understanding need recognition
Q4: The passage of time can activate consumption
Q5: Simply reminding consumers of their needs is
Q6: Educating consumers about unrecognized problems is one
Q7: Product innovations can cause need recognition.
Q8: A company seeking to create demand for
Q9: The "got milk?"campaign hopes to encourage consumers
Q10: Search can be defined as the motivated
Q11: Internal search involves the retrieval of knowledge
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