Chapter 1 indicates that the text was written with some underlying principles about consumers. Which of the following is not one of them?
A) The consumer is sovereign.
B) The consumer is global.
C) Consumers are different; consumers are alike.
D) The consumer has rights.
E) All of the above are underlying principles discussed in Chapter 1.

Question

Quizplus · Accepted Answer

All the options listed (A, B, C, D) represent principles about consumers that are typically discussed in introductory texts about consumer behavior or marketing, suggesting that they are indeed underlying principles covered in Chapter 1.

Chapter 1 Indicates That the Text Was Written with Some