When consumer analysts recognize similarities within groups of consumers but differences between groups exist across national boundaries, this is know as:
A) intermarket segmentation
B) market segmentation
C) national segmentation
D) trans-national segmentation
E) international segmentation

Question

Quizplus · Accepted Answer

Intermarket segmentation refers to the process where consumer analysts identify groups of consumers who have similar needs and preferences across different countries or markets, despite the existence of differences between these groups on a national level. This approach allows companies to target consumers more effectively on a global scale by focusing on shared characteristics rather than geographic boundaries.

When Consumer Analysts Recognize Similarities Within Groups of Consumers but Differences