The size and structure of buying centre and the level of involvement by its members often depend upon product type, product complexity and importance of purchase in a given situation.

Question

Quizplus · Accepted Answer

The size and structure of a buying center and the level of involvement by its members can indeed vary based on the type of product being purchased, the complexity of the product, and the importance of the purchase to the organization. Different situations and products require different levels of expertise, decision-making processes, and involvement from various members of the organization.

The Size and Structure of Buying Centre and the Level